Recently completed Art Direction for the 2012 Surfers Paradise Festival for TUSK Agency.
The brand aims to assist in the repositioning of Surfers Paradise as
family friendly, whilst continuing its appeal to their core youth
market. The new brand has wide appeal and introduces an icon, which is
symbolic of the natural and man-made characteristics of the precinct:
Beach, Sun, Streets & Parks. Design elements have been developed
for each characteristic and allows for the location of events and
entertainment to be effectively communicated to the market.
The Team at TUSK developed a brand strategy and customer focused creative direction. The refreshed look and feel aims to differentiate the brand from the competitors and position Maritimo as the pinnacle for true boaters.
I recently completed the Art Direction for sports towel company Active Towels.
Active Towels is a proud Australian Company committed to bringing you innovative, luxurious and designer quality gym, sports, fitness and lifestyle towels.
The Active Towels label was established in 2009 and we are very excited to launch our new designer gym towel in January 2012.
Our aim is to produce a high quality, fashionable and stylish designer gym, sports, fitness and lifestyle towels. We are committed to bringing our Active Towel users new designs and new colours for new seasons and new activities.
Active Towels is about getting more out of your towel, more out of your performance and more out of your life.